Automation where possible, personal attention where needed: how GROWE works with Wunderbricks

Using digitization to get closer to residents: that’s the starting point of GROWE. Where traditional property managers are mainly occupied with administration and maintenance, GROWE uses technology to simplify those processes and free up more time for what truly matters: people. “Digitalization is not a goal in itself,” says Lodewijk van Grootel, founder of GROWE. “It enables us to be present on-site when it really matters, and to build communities.”

Property management with a hospitality mindset

GROWE specializes in managing large mixed-use buildings, typically ranging from 75 to 300 units, with shared facilities and communal spaces. These are not standard portfolios, but living concepts where a hospitality-driven approach sets the tone. “We draw inspiration from the hotel industry,” explains Lodewijk. “We want to be truly visible and approachable as property manager. And we aim to foster communities, especially in urban environments where people often hardly know each other.”

Owners in full control of their own data

What makes GROWE stand out is their unique approach to property management. “We believe, just like Wunderbricks, that property owners should always remain in control of their real estate,” says Lodewijk. That’s why they provide a digital environment where clients can directly access their own data, processes, tenant administration, and properties. GROWE handles the day-to-day management, while the owner stays in the driver’s seat.

Every platform is tailor-made and aligned with the owner’s vision, target group, and preferences. Whether the focus lies on sustainability, local partnerships, or community building: everything is set up exactly as the owner envisions it. “Some property owners only outsource financial management, others hand over everything. For all our clients, we work with Wunderbricks. Using one system makes us more efficient and enables us to scale quickly.”

Wunderbricks: a secure, all-in-one platform that keeps evolving

The decision for Wunderbricks was clear. “Because it runs on Salesforce, the platform is both secure and flexible. The possibilities to integrate with other tools are endless,” says Lodewijk. “All processes come together in one central platform: from lease generation and ticketing to reporting, indexations, and service charge settlements. For us, it’s a huge advantage that Wunderbricks continues to innovate and listens to our needs. On top of that,  our account manager always responds quickly whenever something needs to be solved.”

Instant insights through integrated financial data

According to Lodewijk, one of the most valuable features is reporting. Reports are fully customizable, ensuring that every stakeholder receives exactly the information relevant to their role. Completely automatically. From an overview of open tickets for the technical manager to a financial summary for the owner, everything is covered. “This way, both we and our clients stay in control and know exactly where adjustments are needed. Thanks to the integration with Exact Online, financials are fully transparent as well. And because the reports are generated automatically, we save an enormous amount of time.

Features that truly make a difference

The benefits extend far beyond reporting. Lease agreements are generated automatically and signed with ease. Ticketing and service charge settlements are fully digital and can be linked to community apps for each client. In addition, tickets are automatically assigned to the right party. Payments and reminders? Also fully automated.

“We automate wherever we can, freeing up time for personal attention and exceptional quality.”

Technology that puts people first

The concrete results? Fewer errors, greater process control and major time savings. But the real impact, Lodewijk emphasizes, is on the human side. “We hire our team for their social skills and their ability to build communities. Not to process invoices. Wunderbricks automates the administrative burden so we can focus on what truly matters: the well-being of residents."

Key benefits for GROWE

✔ Reduced risk of human error
✔ Full control for property owners over their platform, data, and properties
✔ More time for personal interaction thanks to automation
✔ Cost savings through maximum efficiency

The strategy is clearly paying off: GROWE already manages over 800 residences and is on track to reach 3,000–4,000 units by 2029. “But we don’t want to grow too fast,” Lodewijk emphasizes. “Quality of service always comes first. That’s already lacking often enough in this market.” A telling example: GROWE always visits a service request in person before dispatching a contractor, avoiding unnecessary call-out costs for the owner. “We automate wherever possible, to create time for personal attention and quality.”

“In the end, it simply pays off”

“In the coming years, we’ll be able to automate even more,” says Lodewijk. “That aligns perfectly with our ambition.” He believes Wunderbricks is the right choice for any organization with growth ambitions: “The more units you manage, the more efficient you become. And that efficiency directly drives better results and higher profitability. In the end, it simply pays off.”