Service, Smart and Simple: how PROP3RTY is redefining property management with Wunderbricks

PROP3RTY is an all round property management operator with services that go far beyond daily operations. Construction supervision, project development, support with acquisitions and sales and leasing are all part of their offering. Founders Joey Jesse and Mike know the real estate world from the inside. They spent years working for major operators and saw that management was often treated as secondary within the wider real estate process.

A fresh perspective on traditional workflows

“We noticed that property management at many companies is still handled in an old fashioned way,” says Joey Kooij. “Tenants are often not heard and workflows are inefficient. We want to do things differently and make property management future proof.”

The three S’s as their guiding principles

Their philosophy is built on three clear principles that guide every choice and every workflow.
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• Service, because direct contact and transparency make the difference
• Smart, because technology and especially AI can significantly boost efficiency
• Simple, because property management should be easy to understand for everyone

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Wunderbricks: scaling without limits

Wunderbricks provides exactly what PROP3RTY needs to realise their vision. A structured CRM with a strong financial core combined with the freedom to build and scale without limitations. While traditional systems are rigid and difficult to integrate, Wunderbricks offers an open API and the ability to effortlessly onboard large portfolios and create smart connections with other systems. This forms a flexible and future ready foundation that allows PROP3RTY not only to work more efficiently but also to build the service oriented smart platform they envision.

“We now have time to actively think along with our clients and to provide better service to tenants. They can call us day and night and in emergencies action is taken immediately.”

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Automation with real impact

In daily operations Wunderbricks supports nearly every workflow. Rent indexations, invoicing, payment reminders and collections all run automatically.

“You run one indexation round and Wunderbricks processes everything. Letters are sent, contract rules are updated and the new invoices are ready,” says Jesse Braspenning.

Connections with accounting systems and collection partners provide real time visibility. “If a tenant makes a partial payment you see it instantly. And if a payment remains outstanding a reminder or collection request is sent automatically. It saves enormous time and prevents errors.”
Service charges will also soon be processed fully automatically including full transparency for tenants and owners through the portals. “Transparency is essential,” says Joey. “Everyone must be able to see what is happening at any moment. Only then are you truly service oriented.”

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Taking digitalization further with AI

Where many operators stop at digitalisation PROP3RTY goes further. The team is developing its own AI dashboard that connects seamlessly with Wunderbricks.

“We use AI to automate document flows and data migration,” says Jesse. “Lease contracts certificates and inspections are checked in bulk, structured and stored in Wunderbricks in the right folder and linked to the correct owner. And if that data does not yet exist in the system it is created automatically. All we need to do is review.”

PROP3RTY is also developing intelligent interfaces that automatically recognise and process service requests. “Imagine a tenant reporting a leak. Our AI immediately knows the correct address, identifies the type of issue and selects the preferred supplier. It creates the case in Wunderbricks, prepares the emails and we only need to confirm. The tenant receives the update automatically through the portal and even receives an immediate message confirming that the request is being handled or asking for missing information. This is the future of property management and provides complete peace of mind for the owner.”

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“You run one indexation round and Wunderbricks processes everything"

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Always available, always personal

The result is clear. Less administration, fewer mistakes and more time for personal contact.

Joey says “We have time left to really think along with our clients and to support tenants in the right way. They can call us at any moment and in emergencies action is taken immediately.”
At the same time PROP3RTY is developing tenant and owner portals that stimulate transparency and community building. All documents and communication are visible in one central place, call appointments can be planned automatically and tenants are encouraged to connect with neighbours in the same building.

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Growth on their own terms

PROP3RTY is growing quickly. With a compact team they already manage an impressive portfolio.

“We are ambitious,” says Jesse. “We want steady growth but never at the expense of quality. Ultimately we want to set the new standard for property management in the Netherlands. Smart service oriented and simple. Wunderbricks helps us enormously in that development. We have taken a major step towards smarter and more service driven property management and with Wunderbricks we can continue building from here.”

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"And if that data does not yet exist in the system it is created automatically. All we need to do is review”

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Key benefits

✔ One scalable and flexible platform
✔ Efficient processes through automation
✔ Complete transparency for tenants and owners
✔ AI that takes work out of their hands and provides complete support for the owner
✔ More time for personal contact and proactive service
✔ Ready for further growth